Lifestyle brand lokai has announced it has officially partnered with Save the Children, and launched the #livelokai campaign, creating a limited-edition red bracelet to benefit the charity.

lokai will donate $1 to Save the Children for every bracelet sold, with a guaranteed minimum donation of $300k. Steven Izen, Founder and CEO of lokai, commented 'lokai is honoured to support this valuable initiative to help save the lives of children across the globe. I hold this cause dear to my heart and believe the core principles of Save the Children embody the spirit of lokai'.